©2025 Vanya Rawat
ALLEN, India’s leading test prep platform, serves over 18 million students preparing for NEET and other competitive exams. The challenge: help students stay engaged and focused in a high-pressure, emotionally taxing learning environment.
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Background
ALLEN NExT offers coaching for NEET PG, INI-CET, and FMGE aspirants, helping medical graduates secure their dream branches and residencies. Backed by 34 years of success in pre-medical preparation, the platform combines ALLEN’s trusted pedagogy with a competitive edge to build strong academic foundations. With a result-oriented legacy and a focus on outcomes, ALLEN NExT empowers the next generation of medical professionals to advance their careers with confidence.
BUSINESS NEEDS AND GOALS
- Drive Conversions & Paid Subscriptions
- Boost Course Completion and Test Participation Rates
- Enhance Brand Trust & Learning Outcomes
- Increase Lifetime Value (LTV) and Cross-Sell Opportunities
USER NEEDS
- Personalisation & Flexibility
- Support Decision-Making
- Enhance Engagement & Control
- Learning Support for Time-Constrained Users
Key Impact METRICS
Increasing user control, reducing drop-offs during onboarding, and improving the discoverability of high-value content 10M+
70%
Key CHALLENGE
How might we reduce cognitive overload and support faster, more confident decision-making while improving engagement for new users navigating the platform?
SOLUTION
Features
- Video lectures: Full-length videos for NEET-PG, INI-CET, and FMGE
- Practice questions: Quizzes and RACE QBank to test knowledge and identify areas for improvement
- Tests: Live Major Tests and Minor Tests to assess performance
- Study material: Digital material to enhance preparation and understanding of concepts
- Doubt clearance: Support from a team of faculty to solve doubts
- Performance analysis: Detailed analysis after each test to highlight areas for improvement